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SOMPby skyware

SOMP (Unified Messaging Platform)

SKY-OmniFlow Messaging Platform

Alimtalk, RCS, SMS, push and email managed through one API, with targeted marketing campaigns automated.

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AI Messaging
Overview
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AI SmartMessaging

Sharper marketing with AI messaging

AI drafts your message copy and tailors content to each customer group. Send via the right channel among SMS, AlimTalk, RCS, app push and email, and analyze campaign results on one screen.

  • AI Segment TargetingSend to segments built from behavior and purchase data
  • Personalized MessageAuto-send personalized picks and coupons
  • AI CopywritingCut prep time with promo copy drafts
  • Delivery AnalyticsDelivery rate and failure reasons by channel

Screens are illustrative examples.

01Customer SegmentationPicks recipients from behavior and purchase data
02AI Copy DraftsDrafts promo copy from product details
03Channel Choice & FallbackSends via the best channel and reroutes failures to another
04AnalyticsReviews delivery rates and failure reasons to improve the next send

AI

AI picks the audience, drafts the copy and sends on the right channel

Link the AI Personalization Platform’s segments and recommendations to SOMP so the right customers get the right message.

  • AI segment targeting

    Pick customer segments built from behavior and purchase data and message only them.

  • Personalized pick messages

    Send each customer their recommended products and coupons by KakaoTalk, app push or SMS.

  • AI message copy

    Draft promotion copy from product data to cut preparation time.

  • Performance analytics

    Review delivery rates, failure reasons and history by channel, then tune the next send.

Overview

SOMP Overview

Unified messaging system · SKY-OmniFlow Messaging Platform

SMS, RCS, Kakao (Alimtalk and brand messages), app push and email, sent at home and abroad from a single platform.

A redundant architecture with DR and standard throughput per channel type handle bulk and urgent sends reliably, with delivery operations support, SLA and reporting delivered as a managed service.

  • Multichannel sending: SMS/LMS/MMS · RCS · Alimtalk · email · app push
  • Redundant architecture with DR, multiple delivery networks per country
  • Delivery operations support · SLA · reports

One platform, five channels

Domestic and international sending are both supported. SMS/LMS/MMS, Kakao Alimtalk, RCS, push and email are managed on one platform.

Text messages

Domestic and international SMS, LMS, MMS

RCS messages

RCS messages / RCS template messages

Kakao business messages

Alimtalk / brand messages

APP PUSH

Public push channels (FCM/APNS) / private dedicated channels

E-Mail

Global cloud platform service

Six functions for fast, accurate delivery

Proven reliability and unified sending technology deliver every message faster and more accurately.

Multichannel sending

  • Multichannel integration (SMS, email, push and more)
  • Sending optimized per channel
  • Channel management
  • Cross-channel analytics

Real-time delivery monitoring

  • Real-time success rates
  • Real-time incident response
  • Retry management
  • Statistics dashboard

Automated scheduling

  • Scheduled sending
  • Recurring sends
  • Sending conditions
  • Urgent sending

Message template management

  • Save and manage templates
  • Template customization
  • A range of templates
  • Automatic template application

Unified reports and analytics

  • Delivery performance analysis
  • Recipient response analysis
  • Campaign comparison and improvement plans
  • Automatic report generation

Security and privacy

  • Encrypted message transmission
  • User authentication management
  • Log management
  • Regulatory compliance

Features in detail

The five features and their details at a glance.

  1. 01Multichannel unified sending
    • SMS, LMS, MMS, RCS, Kakao (Alimtalk and brand messages), email and app push from a single platform
    • international long-message (C-SMS) sending
    • Automatic selection of the best channel by message type and purpose
    • Domestic and international sending with automatic conversion to each country’s and language’s message format
  2. 02Bulk and real-time sending
    • Distributed, redundant design; throughput scales by adding modules
    • Automatic handling of queued, retried and failed sends
    • Stable sending performance even for large events and promotions
  3. 03Accurate statistics and monitoring
    • Success rates, status by channel and country, real-time sending logs
    • Key KPIs and reports in real time on the admin dashboard
    • Better marketing efficiency through data analysis
  4. 04High security and stability
    • Data encryption and access control under an information security policy
    • Disaster recovery that restores service immediately after a failure
    • Dedicated sending servers or a cloud environment per customer
  5. 05Easy API integration and customer-specific support
    • RESTful APIs and SDKs integrate regardless of your development environment
    • Customization for brand policies and sending patterns
    • 24-hour technical support and sending monitoring by a dedicated team

Messaging for every industry

E-commerce, logistics, finance, hospitals, public institutions and more send customer notifications, verification and marketing messages.

e-Commerce

Logistics

Finance

Healthcare

Public sector

Shinsegae Duty Free

UMS supply and operations for Shinsegae Duty Free

Since 2025.09, in operation

Lala Station

Global live commerce platform service

SMS, Kakao Alimtalk, app push, real-time chat

Cowell Fashion

Multi-brand online mall solution

SMS, Kakao Alimtalk, app push, email

Under Armour

Coupon sending system build and operations

SMS, Kakao Alimtalk, app push

Lotte GFR

L.POINT unified membership and rewards system build and operations

SMS, Kakao Alimtalk, app push, AI chat

Under Armour

Analytics system (UAMS) phase 2 upgrade and operations

SMS, Kakao Alimtalk, app push

Strengths

Why choose Skyware SOMP

Light to adopt, reliable to send. Keep your existing environment while widening channels and delivery networks.

Keep your current sending system

Your existing agents, APIs and sending-table structure are accepted as they are, so you can adopt it without changing systems.

Automatic channel selection

The right channel is chosen automatically for each message type and purpose, and queued, retried and failed sends are handled automatically.

Domestic and international sending in one place

international long-message (C-SMS) sending, plus local carriers in China, Thailand and Vietnam for sending optimized by country.

Operations that never stop

A redundant architecture with automatic failover, physical separation and disaster recovery keep the service running through failures.

Before and after

Sending work scattered across channels comes together on one platform.

Before

After

Separate sending systems for SMS, Kakao, push and email

Five channels in one placeOne admin screen and one API register and send on every channel.

Failed sends checked and resent by hand

Automatic fallbackSmart routing resends failures on another channel.

Worries about delays and gaps on every bulk or urgent send

Uninterrupted sendingA redundant architecture with DR handles bulk sends reliably.

Results collected separately per channel

Results on one screenReach and performance per channel in a unified report.

Architecture

SOMP Architecture

Integrated with core systems, the distributed channel hub sends on each channel and delivers at home and abroad through carriers and global services.

Core Systems
ERPCRMBusiness systems
Integration
APIFileDB
SOMP Distributed Channel Hub
SMSLMSMMSRCSKakao AlimtalkApp pushEmail
Real-time agentBulk agentResults · reports
Redundant architecture with DR, standard throughput per channel type
Carriers
Mobile carriers · relaysKakao
Global Service
Google FCMApple APNSOverseas email · messaging
SOMP platform layout, core systems → distributed channel hub → carriers and global services

Sending infrastructure that never stops

A redundant architecture with DR and a standard throughput of 200 TPS.

Compatibility with existing sending systems

The current sending structure (agents, APIs, sending tables) is accepted as is, guaranteeing compatibility.

Redundant architecture with DR and failover

The sending system runs on a redundant architecture with DR and fails over automatically; if an agent cannot reach the main DB it retries up to three times and then sends through the secondary path.

Physically separated operations

Service continuity even through disasters such as a data-center fire or power outage.

Standard agent throughput

200 TPS per channel type (up to 720,000 per hour), rising to 200 × n TPS with n modules. More than 200,000 messages per hour are processed reliably.

How It Works

Five steps from registration to reporting

Messages registered through the admin UI or API go out on each channel, and the results are checked in one place.

01

Register the message

Register

Register content, channels and schedule through the admin UI or API, and apply templates per channel.

02

Extract recipients and load the DB

Target

Recipients are extracted from CRM, ERP and member databases, deduplicated and validated.

03

Hand off to the sending engine

Engine

Priority, schedule and retry policies are applied automatically and the message is passed to each channel’s sending engine.

04

Send on each channel

Send

Carrier and platform APIs send SMS/LMS/MMS/RCS, Alimtalk, email and app push in real time.

05

Receive results and report

Report

Success, failure and bounce results are collected, with real-time statistics and reports on the admin dashboard.

Partner delivery networks and 24-hour operations

Delivery networks of partner carriers at home and abroad, combined with 24-hour operations, provide country-optimized sending and uninterrupted service.

Integration with Korea’s largest number of delivery network providers

Stable, flexible sending infrastructure from our partners

Local carrier integration

Partner networks in China, Thailand and Vietnam for country-optimized sending

Multiple carriers per country

Uninterrupted service even during failures

Partner language specialists and local offices

Smooth communication and local response

Pre-filtering of phone number ranges

Blocks sends to invalid numbers and cuts unnecessary cost

Optimized bulk sending to China

More partner sender IDs (CIDs) improve speed and work around restrictions

Separate bulk and real-time lines

Guaranteed priority for urgent and real-time sends

international long-message (C-SMS) sending

Automatic conversion to each country’s and language’s message format

Frequently Asked Questions

The questions we hear most before adoption.

Which channels can we send on?

Domestic and international SMS/LMS/MMS, RCS, Kakao Alimtalk and brand messages, app push (FCM/APNS and private channels) and email, all from one platform.

How does it integrate with our current system?

RESTful APIs and SDKs are provided, and your existing agents, APIs and sending-table structure are accepted as they are, reducing development effort.

How much bulk throughput do you offer?

200 messages per second (200 TPS) per channel type as standard, and more by adding sending modules. Bulk and real-time lines are separated so urgent messages go first.

Can we send overseas?

Yes. Both domestic and international sending are supported, with local carriers in China, Thailand, Vietnam and elsewhere for country-optimized delivery. Message formats are converted automatically per country and language.

Can it run on dedicated servers or in the cloud?

It can be set up on dedicated sending servers or in a cloud environment, with customization for your brand policies and sending patterns.

What happens when something fails?

The sending system runs on a redundant architecture with DR and fails over automatically; if the main DB cannot be reached it retries up to three times and then sends through the secondary path. A dedicated team monitors sending around the clock.

Which channel should we use for which message?

For informational notices such as orders, deliveries and reservations, the usual setup sends Alimtalk first and falls back to SMS if undelivered. Promotional messages such as coupons and events go to opted-in customers via brand messages, RCS or push. See the channel guide above, and we will design the right setup for your sending purposes during consultation.

How do we get a quote?

Tell us your expected monthly volume, the channels you need, the integration method (admin screen, API or agent) and whether you send overseas, and we will provide a proposal and quote. Please reach us through the contact page.

Considering a messaging platform?

Tell us your monthly volume, channel mix, integration method and whether you send overseas, and we will provide a proposal and a tailored quote.

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